Sickbay and FONEMED to Deliver TeleHealth

eHealth Agency Selected to Strategically Position Telephone Triage

Melville, NY--(BW HealthWire)--January 5, 2001- Sickbay Health Media, Inc. (Nasdaq OTC: SKBY - news) today announced that has been contracted by FONEMED to assist it in developing a comprehensive online / offline marketing campaign that will use the products and services developed by Sickbay to drive additional usage of the FONEMED service.

"FONEMED is one of the few successful companies that has established a time and cost savings service allowing individuals to immediately access a health professional by phone and get answers to urgent questions during trying medical situations,'' noted Neil Lavey, Business Development Manager at Sickbay Health Media, Inc. "FONEMED has recognized the need to create and deploy a comprehensive marketing plan utilizing Sickbay's online and offline products and our expertise at developing an overall convergence strategy to accomplish it's goals','' added Mr. Lavey.

"As we continue to grow our company, it was obvious to us that we needed to develop a more comprehensive program that utilizes a variety of media products to get the word out on our valuable service. Sickbay not only has the experience and proven track record of successful community development both online and offline, but is the only eHealth company that truly understands this environment and actually originates and produces the campaigns and its media components in-house,'' noted Eric T. Stoen, Vice President of Operations for FONEMED. "This is significant to FONEMED as it saves us months of planning, development and costs normally associated with utilizing non eHealth agencies,'' explained Mr. Stoen.

About FONEMED

FONEMED North America is a joint venture of Credentialled Call Centres of Toronto and FONEMED of Colorado Springs. It offers by telephone and Internet: round-the-clock health advice by Registered Nurses using advanced medical algorithms; a comprehensive health library; disease management and wellness programs; health risk assessments and combined medical answering service and clinical evaluation. Internationally, FONEMED, in addition to its Health Information Center in Canada, operates a Center in Greece, and is developing joint venture projects in several countries, including Brazil, Venezuela, New Zealand, the Dominican Republic and Panama.

About Sickbay Health Media, Inc.

Sickbay Health Media, Inc. (SKBY) is the first dedicated, full-service eHealth agency that offers other eHealth companies, media planners, health and pharmaceutical product manufacturers, PR companies, content aggregators, health related e-commerce companies, and traditional health companies a unique and experienced approach to eHealth branding, advertising, marketing and research. Through its agency division, Sickbay is the only company with both online and offline community experience, web engineering and design capabilities, an integrated media network and the ability to originate and produce Internet, print, radio, video and multimedia health programming.

"Sickbay Health Media,'' "Sickbay.com,'' "Healthline,'' "Skincare Today,'' "eHealth Alliance'' and "Allergy & Asthma'' are trademarks of Sickbay Health Media Inc. All other trademarks are the property of their respective holders.

-0- Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995

The statements contained in this release that are not historical facts, such as those concerning future plans or objectives relating to the products or services to be offered, the timing associated with such offerings and the performance of such new products and services, are forward-looking statements that are subject to risks and uncertainties. Actual results could differ materially from those set forth in the forward-looking statements. Among the factors that could cause actual future results to differ materially are competitive pressures, risks associated with rapid technological change, the availability of compatible hardware and software applications and the acceptance of Sickbay's products and services in the marketplace.

SOURCE: Sickbay Health Media, Inc.